“Bosch saw an opportunity in me and gave me the responsibility as Brand Manager.”

Helle Kristiansen, Nordic Brand Manager

As Nordic Brand Manager at Bosch, Helle works within the field of Branding and Marketing. In this position, she is responsible for marketing Bosch’s heating and energy solutions in the Danish market. As such, her main purpose and function is to enhance public awareness of Bosch’s heating and energy solutions, along with securing synergies within the Nordic markets.

Helle has an International Master’s degree in Business Communication and Marketing from CBS. During her studies, she developed skills in communication, marketing and international business, as well as a great deal of knowledge of these subjects. “I am able to make use of this skills set and knowledge every day in my work in order to find ways to handle tasks and overcome challenges.”

In general, Helle likes that she decides and plans advertisement material, including campaigns on social media. “The most exciting part of my job is constantly optimising our marketing initiatives, which requires thinking in both strategic and innovative ways in order to deliver strong results.” When asked her opinion of Bosch as an employer, there are three aspects that she thinks have been most positive:

1) Bosch gave her a lot of responsibility right from the start. “Being given this responsibility so soon after graduating required a steep and challenging learning curve, which suits me well.”

2) Bosch focuses on developing its employees. For Helle, it is important to develop her career and her skills set. At Bosch, she can develop both.

3) At Bosch, Helle works across different countries and cultures. “I find it stimulating to work in such a diverse company as Bosch.” Working in such an environment can be both challenging and rewarding, which often results in innovative ideas.


The most challenging part of Helle’s job is stakeholder management. A company such as Bosch has many stakeholders, and navigating this complex stakeholder map can be challenging. In Helle’s opinion, however, the benefits of this stakeholder map (e.g. cross-cultural collaboration) exceed the challenges.

“Bosch is an attractive company for me because of its size and global presence, and because it creates innovative products that improve living standards around the world. Bosch is a diverse company, with values and a mission that motivate me.”